Industry News, Ink Manufacturers News, Printers News

‘Share a Coke’ Comes to India

The HP and Coca-Cola initiative aims to celebrate relationships and create moments of happiness for consumers.

Author Image

By: Anthony Locicero

Copy editor, New York Post

With the aim to provide unique experiences and enhance personal engagement with consumers, HP Inc. has collaborated with Coca-Cola to bring the famous “Share a Coke” campaign to India. The initiative aims to give people the opportunity to celebrate relationships that have evolved over the years and reignite them by creating a moment of happiness that comes from sharing a Coke. “Share a coke” campaign is being technologically supported by HP Indigo digital printing. In line with...

Continue reading this story and get 24/7 access to Ink World magazine for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters